The holiday season is all about giving, and just because a business is for-profit doesn’t mean it can’t participate in doing a little good for its community. Whether their focus is on local communities or a larger cause, businesses big and small can do their part to show their customers (and their employees) that they care.

As business leaders in the culture space, the members of Rolling Stone Culture Council understand how important it is for businesses to come together with their communities, especially during such a charitable time. Below, they recommend 10 ways other culture businesses can give back this holiday season and bring a little cheer to others.